Thai Airways launches frozen food for consumers | Bangkok Post: business - News Summed Up

Thai Airways launches frozen food for consumers | Bangkok Post: business


THAI Catering showcases new prepared meals under the Royal Orchid Gourmet brand at Thaifex-World of Food Asia. Thai Airways International (THAI) plans to expand its ground-based catering business with the launch of frozen food products under the Royal Orchid Gourmet brand, adding new ready-made sauces, basil stir fries and pad Thai via the Eurng Luang brand to the market. For the time being, THAI wants to assure passengers they will have good, authentic Thai food rather than fusion food when on board, said Mr Sumeth. Eurng Luang ready-made sauceVarangkana Luerojvong, managing director of the catering department at THAI, said it will promote its frozen food products for ground catering services in Germany and France, key markets for frozen food consumption in Europe. For ready-made sauces, the airline plans to penetrate premium markets in Britain and Japan, countries where Thai food is very popular, she said.


Source: Bangkok Post May 29, 2019 23:37 UTC



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